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Eye tracking technology to raise the awareness on speed limits in Brussels



The City 30 VR experience, developed for Bruxelles Mobilité (public administration managing transport and mobility in the Brussels Capital Region) plunges citizens into the heart of traffic situations through an immersive virtual reality simulation, highlighting the stark differences in reaction times and braking distances between vehicles traveling at 30 km/h versus 50 km/h.


By visually demonstrating the dangers of excessive speed, the VR experience is proving invaluable in changing mindsets and promoting adherence to the new city-wide 30 km/h speed limit. This innovative tool underscores the importance of reducing speed for a safer, more livable Brussels, emphasizing that slower traffic is a crucial safety measure for pedestrians, cyclists, and motorists alike.


At a reduced speed (30 km/h), the eye tracking data can demonstrate a wider field of view. This allows participants to see how slower speeds enable them to concentrate on potential hazards increasing the likelihood of spotting vulnerable road users like pedestrians or cyclists before it's too late.



Feedback from participants indicates that the VR experience has significantly increased awareness of the City 30 concept and its rationale. The success of the City 30 VR experience demonstrates the power of immersive technology in driving public awareness campaigns and promoting positive change in urban environments.







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